Although there are many functional foods and drinks in the market promising exciting claims, almost none or few can really prove their effectiveness or real science. Is it really healthy to get your daily vitamins, energy and antioxidants in a drink? How? Soon it will be impossible to launch a product and claims without showing the science behind that claim. In view of the growth of the functional foods and drinks sector it will be critical not only to differentiate the brand offering but to be able to provide true science in the product offering.
Orgaia provides its clients with the vital components to develop new product strategies, providing them with real science, state of the art research labs and strategy support to allow clients to innovate fast, develop the next generation of products and their market potential to the full.
With the understanding of your business model and using a BLUE OCEAN strategy approach to product and brand portfolios, Orgaia will help you in the transformation of your portfolio for the future transforming ‘me too’ undifferentiated products into product pioneers in the marketplace.